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Streamlining your logo design process and iterations

This article is intended to help new designers and clients understand what goes into creating a custom and iterative logo design. Logo design is a back-and-forth conversation between the client and the designer. A lot of critique, changes and editing is involved.


Dealing with client critique and feedback is paramount to finishing a logo design. But also, understanding that clients may not know what they want is something that isn't spoken too much about. Hopefully I will be able to make this more clear on how to get the client the information you need to give them the very best branding they can get.


Some questions that you need to ask yourself before starting:

• Who is the client? What do they do? (IE: this client is a dog groomer, and they make dogs look beautiful! OR this client is a lawyer and they defend their clients) • What is the client's existing branding? Do they like it? Ask the client about colors, theming, their website and see if they would like a logo to match. If not, it may open an opportunity to further create a new branding image for them! • Name a price that is fair to -you-. Please keep in mind the general rules of logo pricing that you need to be aware of before quoting a client. Do not cheat yourself out of the money, and realize that the client may need several iterations, edits and help.

• Plan out your iterations and come up with an outline of delivery. Below is an example of my design process for reference. You can see I include several iterations where I render them to better showcase what I mean by my penciling. In some cases, it is necessary to go a bit further with sketches and show your client exactly what you mean. In the end, sometimes the final logo isn't what you want. But what really matters is the client's happiness.

Stay tuned for more! In the meantime, check out my logo design page on my website and see my other work I've done! Process is inside each icon.

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