Vinpearl - Theme Park Concept Presentation
Theme park resort concept · Team competition pitch
Our team pitched for a Vinpearl resort contract with a park of floating islands carried on the back of a whale. The idea comes from Cá Ông, the “Lord Fish” that Vietnam’s coastal fishing communities honor as a rescuer of sailors. My teammates wrote the story and drew the maps. I designed the presentation and the visual world around it.
My role
The full presentation and its visual system
The concept
A resort of floating-island parks riding on a whale
Deliverables
Emblem, 15 region logos and icons, background paintings and diagrams
Building the world
One emblem
The Vinpearl emblem gathers the whole resort onto one whale: the fishing boat, the mountain and the sacred tree, riding through the clouds.
Fifteen regions
Every floating island has its own logo and icon, drawn as one family so the set reads as a single park.
Painted settings
I painted the backgrounds that set each mood, from lantern-lit gardens and crystal caverns to bamboo forest and open coast.
Inside the pitch
A nine-slide portfolio version of the deck: the story, all fifteen regions, the concept map and four featured regions with their experiences.
Portfolio recreation. The original pitch files aren’t available, so the story text and experience details were rewritten for this version, and the concept map and experience renders were AI-generated from my region logos. The emblem, logos, icons and background paintings are my original artwork.