Atelier Hotel Presentation

ATELIER

Boutique hospitality identity and wayfinding

  • Independent concept
  • Brand identity
  • Environmental graphics
  • Art direction

ATELIER is a fictional boutique hotel with an identity designed to work at two scales. Across a lobby, it needs to be recognizable at a glance. At the table, it can be as quiet as a wordmark pressed into paper.

01From the lobby to the guest room

I built the visual language around warm stone, dark walnut, brushed bronze, and textured ivory paper. A widely spaced serif gives the hotel its signature, while a clean sans serif supports information guests need to scan quickly. The palette comes from the spaces themselves, so the signage and printed pieces feel at home in the architecture.

Palette

  • Ivory#F1E7D8
  • Limestone#D6C4AA
  • Taupe#A58B72
  • Bronze#946842
  • Espresso#30241D
  • Charcoal#211D1A

Materials

  • Brushed bronze material sample
  • Dark walnut material sample
  • Limestone material sample
  • White marble material sample
  • Textured paper material sample
ATELIER hotel lobby with travertine walls, a bronze-lit reception desk and the ATELIER wordmark on the wall
Guest suite in warm evening light with bronze lamps, ivory bedding and an ATELIER card on the nightstand
Dining lounge with a stone table set for two, a bronze lamp and an ATELIER table card

02Wayfinding where guests make decisions

The corridor study explores three jobs for signage.

  • Room numbers

    Identify individual doors.

  • Directional signs

    Group destinations at decision points.

  • Hotel wordmark

    Anchors the elevator lobby.

Each sign has a different reading distance and purpose, so the hierarchy shifts with the task.

Hotel corridor with a bronze room number, a directional sign for guest rooms, spa and lobby, and the ATELIER wordmark by the elevators

03The details guests hold

Menus, stationery, and a key card bring the same identity down to hand scale. The wordmark stays familiar while paper texture, impression, and finish give each piece its own character.

ATELIER printed pieces on a marble table: a folded menu, notebook, letterpressed cards, a bronze key card and a pen

04Planning the build-out

The identity also has to stretch to spaces that don't exist yet. These concept plans map five future areas, from a standard guest room to the top-tier suite, with every sign placed on the plan so wayfinding is part of the layout from the start.

Swipe a drawing to pan, or tap Zoom in.

A-101 · Future build-out

Standard guest room

13'-6" × 28'-0" · 378 sq ft (35.1 m²)

CORRIDORSHOWERWARDROBEBATH62 sq ftENTRYGUEST ROOMA1D128'-0" (8.53 m)13'-6" (4.11 m)010 ft3 mN
  • A1Room ID sign, corridor, latch side of door
  • D1Evacuation map on back of entry door

A-102 · Future build-out

Atelier suite

25'-0" × 40'-0" · 1,000 sq ft (92.9 m²)

CORRIDORSHOWERLIVINGDININGBEDROOMFOYERPOWDERBARDRESSINGBATHA1D140'-0" (12.19 m)25'-0" (7.62 m)010 ft3 mN
  • A1Suite ID sign, corridor, latch side of door
  • D1Evacuation map on back of entry door

A-103 · Future build-out

Spa

36'-0" × 48'-0" · 1,728 sq ft (160.5 m²)

HOTEL CORRIDORRETAILWOMENchangingMENchangingRELAXATION LOUNGESTEAMSAUNASPA HALLTREATMENT 1TREATMENT 2COUPLES SUITETREATMENT HALLRECEPTIONSTAFF / LAUNDRYA1A3A3A2B1E148'-0" (14.63 m)36'-0" (10.97 m)010 ft3 mN
  • A1Spa entry ID, corridor wall
  • A2Treatment room ID, typical of 3
  • A3Changing room ID, typical of 2
  • B1Directional at the hall turn
  • E1Illuminated exit sign over entry

A-104 · Future build-out

Fitness studio

30'-0" × 40'-0" · 1,200 sq ft (111.5 m²)

CORRIDORRUBBER FLOORWATER + TOWELSCARDIOSTRETCHSTRENGTHA1C1E140'-0" (12.19 m)30'-0" (9.14 m)010 ft3 mN
  • A1Fitness ID on glass, corridor side
  • C1Hours and equipment guidance panel
  • E1Illuminated exit sign over entry

A-105 · Future build-out

Zen retreat

28'-0" × 36'-0" · 1,008 sq ft (93.6 m²)

CORRIDORSTORAGEmats + blanketsTEASHOES OFFMEDITATIONQUIET LOUNGEROCK GARDENopen to skyPOOLA1C136'-0" (10.97 m)28'-0" (8.53 m)010 ft3 mN
  • A1Zen retreat ID, corridor wall
  • C1Quiet-zone etiquette panel at shoes-off bench

One icon family

Amenities, rooms, and circulation share one grid and one stroke weight, so each icon reads the same on a door plate, a directional sign, or a printed map.

  • Spa
  • Fitness
  • Zen retreat
  • Guest rooms
  • Suite
  • Dining
  • Elevator
  • Stairs
  • Restrooms
  • Exit
  • Arrow up
  • Arrow right
  • Arrow down
  • Arrow left

Sign details

Elevations set the size, material, and mounting height for each sign type. Tactile signs, the room numbers and the Lounge, pair raised characters with braille and sit in the 48 to 60 inch band where hands find them.

Three ATELIER signs in walnut and honed marble under bronze lights: room 208 with braille, a directional sign for rooms 201 to 236 and the spa, and the ATELIER Lounge sign with braille

A-501 · Sign types A, B and C

Sign elevations

Room ID 7" × 9" · Directional 18" × 30" · Destination 40" × 12"

DOOR3'-0" × 7'-0"MAX TACTILE BASELINE60" (1524 mm)MIN TACTILE BASELINE48" (1219 mm)AB4'-6" (1372 mm) TO CENTER5'-0" (1524 mm) TO CENTER18" (457 mm) CLEAR FLOOR, BEYOND DOOR SWING1 CORRIDOR ELEVATIONRoom ID on the latch side, directional at the corridor turn04 ftGENERAL NOTES1 Room ID and Lounge signs are tactile: raised sans plus Grade 2 braille.2 Tactile baselines sit 48" to 60" (1219 to 1524 mm) above the floor.3 Directional signs are visual only and repeat at each decision point.4 Fictional property. All dimensions are illustrative.2 SIGN A, ROOM ID7" × 9" (178 × 229 mm)208Bronze downlight aboveWalnut back, radiused edgeHoned marble faceRaised sans numeralsGrade 2 braille for 208Concealed mount3 SIGN B, DIRECTIONAL18" × 30" (457 × 762 mm)ROOMS 201–218ROOMS 219–236SPAWalnut back, radiused edgeHoned marble face, 3/4" (19 mm)Arrow first, then destinationVisual only, not tactileNearest destination first4 SIGN C, DESTINATION40" × 12" (1016 × 305 mm), lit from aboveATELIERLOUNGEBronze linear light, warm whiteEngraved serif wordmark, visual onlyRaised sans LOUNGE, Grade 2 braille belowTactile text 48" to 60" (1219 to 1524 mm) above floorSame walnut and marble build as A and BA-501 · Concept only. Verify against local accessibility code.

Concept plans for a fictional property. Dimensions are illustrative.

AI-assisted concept imagery visualizes the identity in a fictional hotel setting.

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