The Grotto - Spatial Signage
Theme park concept · Client: ITEC
The Grotto is a concept for a hidden corner of a theme park: a secret spot guests discover, where they can slip away to relax and have a drink. I created the signage concepts and built the presentation around them, one of many themed presentations I put together for ITEC.
My role
Signage concepts and the client presentation
The space
A hidden lounge for guests to unwind with a drink
Deliverables
Entrance renders, logo explorations and signage concepts
Thinking beyond the image
Materials & form
Stone textures and timber-like finishes give the entrance a weathered, tactile character.
Light & atmosphere
Warm firelight frames the gateway while turquoise light draws the eye toward the water beyond.
Scale & arrival
Approximate dimensions explore how the sculptural sign frames a walk-through guest entrance.
Inside the concept
A six-page breakdown of material ideas, estimated dimensions, lighting and assembly considerations.
Concept study. Dimensions and proposed construction systems are exploratory.